What is a Good ROI for Marketing Automation?

 

Factors Affecting ROI

Marketing automation ROI depends on several important aspects. 

Factors such as industry-specific details, the success of your marketing initiatives, the effectiveness of your automation systems, the skill level of your marketing staff, and changes in the preferences of your target audience are all very important. 

These factors work together to create a complicated and ever-changing web of effects on ROI, which ultimately decides how well your marketing automation investments perform.


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