WhatsApp’s Rules Around Messaging

 WhatsApp is built to protect users from spam. That’s why you can’t just upload a list of numbers and start messaging them. Every person you message must give you clear permission—this is called opt-in.

Opt-in simply means the user agrees to hear from you over WhatsApp. This can happen when:

  • They submit a form and check a box that says “Contact me on WhatsApp”
  • They message you first
  • They tap a WhatsApp button on your website

If you don’t have proof of consent, and people start reporting or blocking your messages, WhatsApp will limit your reach or ban your number altogether.

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