Importance of WhatsApp for Marketers and Businesses

 

Direct Communication with Customers

WhatsApp allows businesses to communicate directly with their customers. 

This means you can send updates, promotions, and support messages right to their phones. 

Think about a local bakery using WhatsApp bulk messaging to send daily specials to its customers. This direct line ensures that messages are seen quickly and often acted upon immediately.

High Engagement Rates

Messages on WhatsApp have a much higher open rate compared to emails. When a retail store uses bulk WhatsApp messaging to announce a flash sale, they are likely to see immediate engagement.

 Customers are more likely to open and read a WhatsApp message than an email, making it an effective tool for urgent promotions.

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