What is Drift: Introduction

 The amount of revenue a business generates decides the future of its employees and products. There are two types of businesses: B2C (business to customer) and B2B (business to business). There is a vast difference between these two where revenue is concerned. An average consumer has a limited amount of resources, so they spend less, but businesses aim for the long run(and use platforms like Drift). 

To make a decent profit in the B2C industry, you need a lot of consumers which takes time and effort. Whereas in the B2B industry, a one-time business deal can make you enough profit to last a month. Therefore, B2B businesses often generate a lot more revenue than B2C at the ground level

However, there is one pitfall in B2B that gives grief to many new companies. B2C companies are all about service and an optimal customer experience from the beginning, so they know how to retain a consumer and turn them into loyal ones. B2B businesses, on the other hand, lack in this area. They know how to augment a company, but often they compromise on customer engagement and interaction.

Know more - https://botpenguin.com/blogs/what-is-drift-and-how-does-it-work