Identifying and segmenting key accounts for ABM

 In Account-Based Marketing (ABM), identifying and segmenting key accounts is critical to a successful ABM strategy. It enables businesses to concentrate their time and money on the most valued prospects, increasing the likelihood of conversion and commercial consequences.

Companies should consider various factors to identify key accounts, including company size, revenue potential, industry, and market position. Once identified, these key accounts should be segmented based on their characteristics and level of engagement with the company. 

Segmentation can be done by criteria such as industry vertical, company size, location, revenue, technology decisions, and others.

Know more - https://botpenguin.com/blogs/mastering-abm-strategy-for-b2b-excellence

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