How Intent Data Works?

 Intent data works by tracking and analyzing individuals' online activities to gain insights into their purchase intent or interest in specific products or services. It focuses on understanding the signals and behaviors that indicate a potential buyer intent data. 

These signals include visiting web pages, downloading content, clicking on ads, engaging with social media posts, and conducting specific search queries.

Know more - https://botpenguin.com/blogs/unlocking-the-potential-of-intent-data-in-b2b-marketing-strategies

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