What is WhatsApp Bulk Messaging?

 WhatsApp Bulk Messaging refers to the ability to send many messages at once or to some people simultaneously by utilizing the WhatsApp platform. Traditionally, WhatsApp's usage scenario was focused mainly on one-on-one messaging.

However, with the advent of the WhatsApp Business API, businesses can now use it to send bulk messages in mass. Directness and convenience! That's what the WhatsApp bulk messaging platform does for businesses, allowing them to instantly reach a broad audience at their leisure with customized messages.

From product or service promotions and transactional updates to conducting surveys through self-serve options, WhatsApp bulk messaging tool is a direct, effective communication channel.

know more - https://botpenguin.com/blogs/whatsapp-bulk-messaging-best-practices

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