Advantages of WhatsApp Newsletters for Marketing

 

High Open Rates and Engagement Compared to Email

One of the most significant advantages of using WhatsApp newsletters in your marketing strategy is the remarkably high open rates. 

According to the report from statista WhatsApp messages see open rates of up to 98%, vastly outperforming email’s average of 20%. 

This stark difference is attributed to the personal and immediate nature of mobile messaging, where notifications are often checked instantly.

Direct, One-on-One Communication with Customers

WhatsApp newsletter software enables businesses to send messages directly to a customer’s phone, establishing a one-on-one communication line. 

This personal touch is about sending messages and building a relationship where each interaction feels tailor-made for the recipient.

Know more - https://botpenguin.com/blogs/best-whatsapp-newsletter-tools-for-marketing-success

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